10 tips for the print designer who wants to go online

1. The most popular screen resolution is 1024×768
2. Most people use PC
3. IE is the most popular browser
4. Preferred color model for online is RGB not CMYK
5. Preferred file formats for images are JPG, PNG and GIF not TIFF
6. Rule of the thumb: images should just be 72 dpi rather than 300 dpi
7. File size for images should not exceed 1 MB
8. Fonts supported in HTML are: Arial, Helvetica, Times New Roman, Courier, Georgia, Verdana, Geneva
9. HTML text cannot be kerned. Flash dynamic text cannot be kerned either
10. Always always always test your layout in different monitors and browsers before going live